Now, I can already hear you cry what is 4DX? To this I cry back, It’s the most fantastic cinema experience you will ever experience, that’s what it is my friends!
4DX is a motion picture technology owned and developed by South Korean company, CJ 4DPLEX, a part of the CJ Group. 4DX allows a motion picture presentation to be augmented with environmental effects such as seat motion, wind, rain, fog, lights and scents, along with the standard video and audio.(4DX – Wikipedia).
Cardiff Cineworld has become the first cinema in Wales to offer 4DX, along with there new super screen. I must admit, at first I was dubious, thinking it was just some sort of gimmick to get people in – as I’m sure most of you are thinking reading this right now but that soon was changed after we watched Marvel’s Doctor Strange.
(WARNING – Spoilers ahead if you haven’t seen the film)
In the first couple of seconds we where whipped in the legs with some air as the librarian was grabbed by the light ropes. This was impressive but got even better as film moved on, you moved with it. When Strange crashed his car you where tossed about with him, with little bumps in your back by the seats built-in pressure pads. When the car came to a stop and the rain came down, you where sprinkled with rain and blown about by the wind. When we entered the temple to meet the Ancient One, we where hit with the intense smell of incense. I found this drew you into the film even more and had to turn to Little Vamp to check if she could smell the incense too, thinking I was having a mad moment!As the film continued and ramped up to the big fight in the New York Sanctum, this was the most epic part of the 4DX experience. You felt the kicks and heard the Strange’s whip crash down with the built in air jets and pressure pads of the seats.
Since seeing Doctor Strange,we have also seen an array of other films that have really been brought to life using the 4DX technology such as:
Fantastic Beasts & Where To Find them that was an amazing delight for the senses. Bright blasts of magic flew past, the beautiful smell of cakes and bread and smoke rising from the screen as you took flight into the sky were some of the standout moments.
Star Wars Rouge One was particularly memorable, especially when you found yourself in the seat of a X-Wing on the assault on Scarif.
In Assassin’s Creed you felt the hidden blade hit you in the back – I love Assassin’s Creed so I did freak out at this!
In Triple X: Return Of Xander Cage you felt like you where on a high octane roller coaster ride with Vin Diesel and the king of Kung fu, Donnie Yen and our last film, Lego Batman where you seat bounced along to the end credits rhythm and you joined in the dancing at the end.
It’s cheaper than you think to watch a film in 4DX too. It’s not much more than watching a regular film plus you can get it cheaper if you book online and are signed up and logged into my cineworld. It’s even cheaper if you are a cineworld unlimited card holder as you only have to pay a small uplift fee of less than a fiver. So it’s quite reasonable and worth every penny in my opinion. There are some restrictions to watch out for regarding height, weight, medical conditions etc so please check these out with the cinema before booking to ensure it’s suitable for you.
Now we have Logan coming up that opens with a special 10.23pm (for X-23, see what they did there?!) preview showing in 3D/4DX on Tuesday 28th of February. I have high hopes for this film in general but with the added extra of the 3D/4DX, I find myself dreaming of the upcoming event – Side note, we will be in full costume too as Logan and Little Vamp as Laura/X-23! (Photos to follow after the event)
With tons of great 4DX films on the horizon like Beauty And The Beast, Ghost In The Shell and much more, I look forward to seeing how far they can push this new arena of cinema entertainment.
written by Van Wolf And Edited by Little Vamp